Warner Bros. is building up its kids and family team with a pair of promotions. Amy Friedman (pictured, left) was named head of kids and family programming, while Sundance Feniger (pictured, right) was upped to head of digital enterprises for global kids, young adults and classics.

In her newly created role, Friedman is responsible for creative and strategic direction on kids and family programming for Cartoon Network and Boomerang. Additionally, she will develop and produce kids and family content for HBO Max.

This includes strategy for new and current series, acquisitions and co-productions globally. Friedman will also work in close collaboration with Warner Bros. Animation and Cartoon Network Studios.

She continues to report to Tom Ascheim, president of global kids, young adults and classics. Friedman joined WarnerMedia earlier this year as a senior advisor with responsibility for Cartoon Network programming and creative efforts. She previously served in roles for Universal Kids and Nickelodeon.

Feniger’s new remit will see him lead operations and development of branded digital offerings for Warner Bros. He previously served in a series of roles with Nickelodeon before joining WarnerMedia in 2016 as VP and GM of Boomerang.

In addition to Boomerang, Feniger will now focus on customer acquisition and retention, optimizing the current portfolio of digital products and enhancing user experience. He will also report to Ascheim.

In related news, WarnerMedia International has restructured its leadership in India, Southeast Asia and Korea to unite WarnerMedia Entertainment Networks (including the Turner and HBO businesses) with Warner Bros. (theatrical distribution, TV syndication, home entertainment, consumer products, gaming and location-based entertainment) operations in the region. The merged organization will be led by Clement Schwebig, head of WarnerMedia for India, Southeast Asia and Korea.

As a result of the reorg, Siddharth Jain, SVP and MD of South Asia, and Jessica Kam, SVP of original productions and entertainment, are leaving the company.

Moving forward, Yasmin Zahid will head up affiliate and B2B distribution for all WarnerMedia linear TV networks, while Jae Chang oversees TV distribution and home entertainment. Vikram Sharma will lead consumer products, advertising and partnership for all WarnerMedia IPs in the region, and a new lead for theatrical distribution will be announced at a later date. Leslie Lee continues to head up all of the kids brands for WarnerMedia across Asia Pacific.