The BBC is launching an initiative to find and develop new animated series within the UK, as well as provide support and opportunities for existing and emerging talent. The program, called Ignite, is open to established UK indie studios, BBC in-house production talent, and individuals looking for their first break in the animation industry.

Ideas should be “fresh, bold and innovative,” reflecting the lives and culture of UK kids, and offering an alternative to the many American cartoons on air right now, according to BBC director of children’s and education Patricia Hidalgo. The pubcaster is looking for series concepts that are original, have the potential to run for multiple seasons, reach underserved audiences, and have relatable storytelling, recognizable characters and international appeal. Up to 20 projects will be given a budget for development, with potential for a BBC greenlight at the end of the process. Individual creators who make it through the first round will be paired with a creative team to help them build out their ideas.

Applications will close on August 15, and more information can be found on the Ignite website.

This program launch comes one day after BFI’s YACF put out a call for more kids show concepts for the final year of its three-year pilot.